Developing a Content Strategy

I was recently browsing around some competitor websites looking at their linkbait (that's articles they write and post hoping for sharing) and came across "5 Steps to Develop a Content Strategy." Now, I am as much a sucker for numbered lists as anyone else on the internet, so I read through it, and step 4 stood out to me. It read: "Develop and execute your strategy." Seems like if "come up with a plan and do it" is step 4, the first three steps aren't going to be very meaningful. Anyway IĀ found and…Read more